Part 1 Mini-Series: Starter

Workshop Description

1. Shape Your Brand: Voice & Visuals (2nd Dec 2025) Define how your brand looks, sounds, and feels. This first session helps you build a clear sense of identity, from the tone of your words to the mood of your visuals. You’ll learn how to make choices that reflect your personality and connect with the people you want to reach. Agenda: Define your brand’s tone, audience, and personality Explore fonts, colours, and imagery that fit your message Collect inspiration and references that represent your style Create a mini brand board to guide your website You’ll leave with: A simple brand identity guide, including tone, colour palette, fonts, and visual moodboard. 2. Define Your Website Strategy (9th Dec 2025) Map your website from the ground up. This session helps you figure out what your site needs to do, and how to make that happen. You’ll research, analyse, and plan with your audience and goals in mind. Agenda: Identify your site’s goals and key audience needs Review competitors and examples for inspiration Outline your main pages and user journeys Decide what belongs where and why You’ll leave with: A clear website strategy and page plan that guide every design and content decision you make next. 3. Structure & Wireframe Your Site (16th Dec 2025) Turn your plan into something visual. This is where it starts to take shape. You’ll learn how to organise your content, sketch your pages, and set the visual rhythm of your site. Agenda: Map your site navigation, structure your homepage and main pages Learn basic layout logic and visual hierarchy Create low-fidelity wireframes (simple page sketches) Build a moodboard with imagery and style references You’ll leave with: A complete sitemap, homepage wireframe, and visual direction – your website’s blueprint. Includes Slice 1-3: Practical booklets with summaries and tools & resources from each workshop (worth €9.90 each).